Advertising ABC is a Portuguese creative dictionary developed in collaboration with 26 Copywriters and Strategists from more than 15 agencies across the globe. Each one of them would pick a letter and a word associated with the industry, then write a text about it. A unique collage-based illustration followed each piece, creating a series of 26 unique posters.
Putting everything together was a huge — yet rewarding — challenge. The Advertising ABC captured the attention of all Portuguese advertising publications, and some international ones as well. It also lived offline, as it got its own exhibition at the 20th Edition of CCP’s (Clube de Criativos de Portugal) advertising festival.